"Leaders get things done to make things better."
That's my favorite quote. It's from an anonymous 10-year-old girl who was asked to define leadership. How's that for simplicity and clarity?
I like the quote because it describes exactly what I try to be. I'm known for getting things done and making things better. I'm a pragmatic, roll-up-your-sleeves kind of marketing person. When asked if a glass is half empty or half full, I say, "Does it matter? Let's fill it."
Getting it done. I start with a plan -- charting the course to meet business objectives. You need objectives or key performance indicators (KPIs) in order to measure.
Once a plan's approved I manage the communications projects -- gathering teams, pulling together resources, and making sure we stay on schedule, on budget, on track.
Making it better. I close the loop by measuring results (did we meet our KPIs?) and using the analysis to improve my marketing programs over time.
Strategic communications planning | Project management | Writing | Results analysis | Social media | Websites | Email marketing | Brand management | Creative direction | Advertising | Public relations (PR) | Direct mail | Literature | Newsletters | Market research | Events and trade shows